By focusing on the locations of bike stations and innovative payment and pricing options, Philadelphia is making bike-sharing more socially equitable.
Launched in 2015, Philadelphia’s bike-share service, Indego, has built nearly one-third of its 100 stations in low-income and underserved neighborhoods of the city, making access to bike-sharing possible for more people. The system accepts cash payments, providing easier access for riders without a credit card, and credits can be purchased at local convenience stores. Indego offers a number of flexible plans, including credits for food-stamp recipients that cost just $5 per month and provide unlimited trips lasting one hour or less. The bike-share program has used inclusive advertising campaigns showing its bikes in use in a broad range of city neighborhoods. Indego has also undertaken extensive community engagement and outreach in planning station locations and spreading the word about the service.