IT

Empowering Transparency and Traceablility

Eighty percent of British shoppers want to know where their food comes from. Provenance – powered by blockchain and open data – enables businesses to build trust in their goods and supply chains, increasing transparency by tracing the origins and histories of products. Digital tagging follows products such as tuna, coffee, or sweatshirts from their very first steps, bringing trustworthy information to the point of sale for the benefit of all. Such transparency and traceability enable producers to share their product’s journey, as well as social and environmental impact, with consumers and retailers, thus increasing brand confidence.

This solution was featured in Illuminating Supply Chains market of the 2018 Global Opportunity Report, and was selected based on the criteria of that report. 

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