Provenance uses blockchain-based technology that empowers businesses to make themselves, their products, and supply chains more transparent and traceable.
Eighty percent of British shoppers want to know where their food comes from. Provenance – powered by blockchain and open data – enables businesses to build trust in their goods and supply chains, increasing transparency by tracing the origins and histories of products. Digital tagging follows products such as tuna, coffee, or sweatshirts from their very first steps, bringing trustworthy information to the point of sale for the benefit of all. Such transparency and traceability enable producers to share their product’s journey, as well as social and environmental impact, with consumers and retailers, thus increasing brand confidence.