Mud Jeans promotes usage over ownership, facilitating the transition to a circular economy in the fashion industry by leasing jeans and recycling or upcycling materials.
By retaining ownership of the raw materials, Mud Jeans makes the process of recycling a given. After a year of leasing a pair of jeans or a hoodie, customers have the option of keeping it, switching it for a new model, or sending it back for reuse or recycling. Once recovered, Mud Jeans sells the used clothing as vintage items, or recycles the fabrics into new products. The manufacturing process itself is socially responsible, respecting workers’ rights.
The company’s ultimate aim is to demonstrate that even the traditional clothing industry can make the transformation to a circular economy.
Why you should care
Jeans are very water-intensive to produce, requiring around 7,000 liters per pair to manufacture. According to Mud Jeans, 135 million kilograms of cotton are thrown out as waste and burned annually in the Netherlands alone. This company’s process creates clothing with far less water and without the use of chemicals that are harmful to the environment and people.