Replacing Animal Protein in Diets

Beyond Meat use naturally occurring vegetable proteins to create products that look, smell and taste like meat. The company started with Chicken-Free strips and have since moved on to create burgers and beefy crumble as meat alternatives for favourite family recipes. The Chicken-Free Strips use a plant protein that mimics the texture of real chicken and their ‘Beyond Burger’ contains pea protein combined with beetroot, to produce a remarkably meaty vegan experience.

Would we continue to raise and eat animals in such staggering numbers if a delicious and perfect plant-based replication of meat existed? I decided to find out - and founded Beyond Meat.

Ethan BrownFounder and CEO, Beyond Meat

Free of gluten, GMOs, cholesterol, trans-fats, hormones, and preservatives, the Beyond Meat products are packed with natural proteins, vitamins and minerals not found in red meat.

Why you should care

Americans consume half a pound of protein per day versus the recommended half a pound per week, and it is estimated that with growing GDP levels in Asia, protein demand per capita is likely to increase rapidly. Plant protein benefits human health while addressing critical issues of climate change, resource scarcity, and animal welfare. Beyond Meat’s manufacturing footprint is small enough to allow it to be replicated in any corner of the world. Relative to animal protein, Beyond Meat promises comparable nutrition at a lower cost with a lower environmental impact.

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