Strava’s fitness app shares its data on urban cyclists’ behavior with city transportation departments in an effort to improve infrastructure for active transit.
Users upload more than 5 million bike rides and runs to the Strava fitness app every week. Through its data sharing service, Strava Metro, the company aggregates and anonymizes city-specific data and shares it with city planning and transportation departments. This data offers city officials unique insights into cyclists’ behavior, enabling cities to determine the best places for infrastructure improvements. Strava is working with more than 70 cities and organizations. The company’s data has been used, for example, to quantify how a new cycle way changed bicycling behavior on a new bike path in Queensland, Australia, and to illustrate the need for new bicycle infrastructure along a city corridor that was perceived to have no bike usage in Glasgow, Scotland.
Why you should care
Cities around the world are becoming increasingly aware of the negative impact of cars and traffic congestion on well-being and productivity. Improving infrastructure options for pedestrians and cyclists is crucial in reducing private vehicle dependence and creating healthier cities. Strava Metro uses crowd-sourced data to help public officials understand the actual behavior of cycling commuters, so that cities can install useful and well-placed infrastructure.