A smart home pop-up in Australia, The New Joneses teaches visitors how lifestyle choices can have positive environmental and social impacts.
The New Joneses is a pop-up smart home on display for three weeks a year in Melbourne’s city center. Aside from showcasing eco-friendly furniture and appliances, The New Joneses educates visitors about how lifestyle choices, such as choice of bank or energy provider, affect the environment. The pop-up also offers fun engagement activities, like teaching visitors how to make their own worm farm in order to reduce waste and grow vegetables. The New Joneses engages a wide audience, from school kids to corporations and the media. Since its launch, 60,000 people have visited the home, and it has been featured on popular Australian television shows, exposing its sustainable solutions to a potential viewership of more than 500,000 people.
Why you should care
Consumers often feel disconnected from climate change action, as narratives are typically framed around fear and unavoidable disasters. Yet, research shows that messages are more effective when combined with information about solutions. The New Joneses presents these positive and tangible messages for visitors, offering actionable solutions for middle-class consumers in Australia.